Sales Team
Store Support
Our Territory Sales Specialists are your trusted business partners, working alongside your store to provide expert advice, identify growth opportunities, and help increase sales. From merchandising recommendations to product assortment and promotional strategies, they’re dedicated to helping your business succeed.
Bruce Ashcraft – Vancouver Island, BC
250-741-4184
Danielle Savoie – Squamish & Sunshine Coast, BC
778-980-0034
Jonny Hetherington – Vancouver Area, BC
604-446-8038
Melissa Mercier – Fraser Valley, BC
604-315-1478
Rhonda Badger – Okanagan, BC
250-318-1205
Mario Falcone – North & Central Coast, BC
236-597-4866
Lyle Epp – Southern Alberta & Kootenays, BC
403-317-5994
Barry Thiessen – Northern Alberta
403-350-5042
Ray Swarup – Northern Alberta
778-919-3456
Dale Dirks – Southern Saskatchewan
639-480-5501
Rick McLellen – Northern Saskatchewan
306-713-3478
Fresh Support
Our Fresh Team specializes in the meat, produce, and bakery departments, providing expert guidance to help you deliver quality, freshness, and an exceptional shopping experience. Whether it’s category insights, merchandising support, or department-specific best practices, they’re here to help your fresh departments perform at their best.
Keith Ball – Produce Specialist (Fresh Team Lead)
587-578-7988
Jason Cook – Meat, Seafood & Deli Specialist
780-288-6513
Michael Monaghan – Bakery Manager
403-993-3608