Sales Specialists
Our team of sales specialists brings deep industry expertise to help independent retailers grow their business and increase profitability. The mandate of our Sales Merchandisers is simple: improve sales and margins.
Our experienced, professionally trained team supports retailers with operational guidance, merchandising execution, and management insights. If you are an independent retailer looking for the strength and support of a trusted wholesaler, our sales team is here to help.
Sales Specialists
This department, working with size and site constraints, marketing techniques and operator preferences, designs store shelf layouts that are functional and eye catching.
Bruce Ashcraft – Vancouver Island, BC 250-741-4184
Brandon Gair – Vancouver Island, BC
250-213-6814
Jonny Hetherington – Vancouver Area, BC
604-446-8038
Melissa Mercier – Vancouver Area & Fraser Valley, BC
604-315-1478
Rhonda Badger – Okanagan, BC
403-317-5994
Mario Falcone – North & Central Coast, BC
236-597-4866
Lyle Epp – Southern Alberta & Kootenay, BC
403-317-5994
Barry Thiessen – Northern Alberta
403-350-5042
Dale Dirks – Southern Saskatchewan
639-480-5501
Rick McLellen – Northern Saskatchewan
306-713-3478
Fresh Support
Our Fresh Specialists work directly with store operators and department managers to strengthen performance across Fresh Produce, Meat, Seafood, Deli, and Bakery departments. The team focuses on improving merchandising standards, quality control, cost management, and overall department profitability.
Fresh Specialists
Keith Ball – Fresh Team Lead
587-578-7988
Jason Cook – Meat, Seafood & Deli Specialist
780-288-6513
Michael Monaghan – Bakery Specialist & Marketing Manager
403-993-3608
Taylor Towers – Produce Specialist
250-485-7656
Retail Support
Our Retail Services team designs functional, visually appealing store layouts that maximize space and drive sales. Working within store size, site limitations, marketing strategies, and operator preferences, we deliver shelf layouts that are both efficient and eye-catching.
Retail Specialists
Todd Haase – Reline Coordinator
403-863-8656
Candace Hermary – Reline Specialist
587-222-7190
